You Don’t Know What You Don’t Know—How To Figure It Out

I’m sure you’ve heard this sentence before: “You don’t know what you don’t know.” Does that make you feel nervous? Stressed? Anxious to know how to know what you don’t know? Here’s a great article on how leaders can work on learning what they don’t know they don’t know.

First, a Story

Luckily I have the answer for you, but first, a short story.

I love to run and own businesses, and one of my hopes in the next few years is to find a veterinarian to partner with and open a clinic, in a very intentional, extremely well-marketed, financial masterpiece, best-customer-pet-service-in-the-world sort of way. I talked to a few, but one of them had me chuckling when he asked, “Well, what would I need you for? You’re not a veterinarian. I was thinking of finding another vet and then we could just trade off shifts.”

Hahahaha. What would you need me for? Oh, my friend, you will learn.

What Do You Need Me For?

If you know anything about business, you know you need a solid marketing plan, and monthly reporting, a solid business and financial plan, and monthly reporting, and a solid team and leadership structure, with monthly reporting! And that is just the bare bones of what you need to run a successful business. It takes more than just knowing your craft.

Learn What You Don’t Know By… Learning!

If you want to learn what you don’t know that you don’t know, just pick up a book, read an article (from a credible source), or hire a qualified and experienced person with great results to teach you. The only thing you need in order to learn what you don’t know that you don’t know is the desire to learn!

This video talks about how all of us don’t know what we don’t know, and that’s okay:


If you need more help to know what you need to know, contact TMH Business Coaching and Consulting today for a confidential, free, no-obligation consultation to propel you forward. Also, please feel free to add yourself to our weekly coaching tips email!

Business can be better™ and it should be!

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Kelli-Rae Tamaki

Kelli-Rae is truly passionate about successful business, and believes it can always be better, which is why she has spent 22 years studying, running, coaching and consulting with businesses, just like yours.
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