It’s time to offer your product or service to the client, and you’re feeling nervous, awkward or pushy. STOP IT.
The only reason you have any of these negative feelings is because you’re allowing your brain to have negative THOUGHTS. Your thoughts = your feelings every single time.
Think a new thought: if you DON’T offer this product or service to someone who could greatly benefit from it, you are truly doing them a disservice! Imagine, if your product or service could totally improve their quality of life, and you don’t even give them the chance to learn about it. In fact, you should be ashamed of yourself for keeping that to yourself!
Service Instead of Sales
When you’re SERVING (which is a word I prefer to selling), simply follow these three rules, and you will never make yourself or your prospective client uncomfortable again:
- Be AUTHENTIC: about your product, your support, and who you are. When you’re trying to act like someone you’re not, or sell something that isn’t as great as you say, it just makes everyone feel awkward.
- Have the client’s best interests in mind, 100% of the time. This means NEVER try to sell something that isn’t what is best for them. If your offering is not what’s best for them, direct them to someone or something that is!
- Have ZERO attachment to the outcome. This means that you smile, and shake hands, wishing them well, regardless of whether they buy or not. Of course, you should always ask for the sale, but if they say no, or it’s not what’s best for them, you maintain your calm, caring, confident self as you part ways.
If you can start to handle all of your sales/service calls with these tools, I GUARANTEE your conversion rate will increase. AND you and your clients will feel better throughout the whole process. You will also come through the interactions without damaging your reputation! You’ve all heard about that way too pushy sales guy at a business down the street—that we all avoid because of him!
Go out there and be sure you’re serving your ideal customers this week. Don’t SELL anything!
If you feel you need some help to make your company more successful and more enjoyable, contact TMH Business Coaching today for a confidential, free, no-obligation consultation to propel you forward. Also, please feel free to add yourself to our weekly coaching tips email!