So many of us are consumed by testing out Facebook ads, analyzing the possible effectiveness of a radio ad, or telling the newspaper ad salesman we’re too busy to meet, that we forget about the most important part of our brands:
THE WAY YOU TREAT YOUR CLIENTS and THE QUALITY of the PRODUCTS/SERVICES YOU DELIVER.
The customer service you deliver and the quality of your product or service are the MOST important parts of an effective sales and marketing plan for your business. If you are not focusing on making your client experience AWESOME, meeting or BEATING their EXPECTATIONS, and delivering an AWESOME PRODUCT/SERVICE—EVERY SINGLE TIME—you are not winning.
How to get better
- Have a quality control program/system in place to ensure that you are systematically checking for quality.
- Have customer feedback collection mechanisms in control to ensure that you’re getting their feedback as much as possible (online/emailed surveys are a great option).
- Make the customer experience and your product/service quality a MAJOR PRIORITY for your team! Set the example as their leader by making sure everyone knows how important it is to make customers happy, and deliver the VERY BEST.
If you feel you need some help to make your company more successful and more enjoyable, contact TMH Business Coaching today for a confidential, free, no-obligation consultation to propel you forward. Also, please feel free to add yourself to our weekly coaching tips email!