Business Can Be Better Podcast

Episode 030: Coping With Stress

April 30, 2020

Kelli-Rae and Guest Speaker Richard Haynes, MBA, CPC, ACC, Empower Potential Coaching talk about how to handle stress and even thrive during these times!


Episode 029: Working On Your Business Vs. In Your Business

March 11, 2020

You’ve likely heard speakers and coaches and entrepreneurs talk about working on your business rather than in your business. It’s the switch that is said needs to be made to start really growing a business.


Episode 028: What Is Your Sales Philosophy?

March 5, 2020

Sales people have a bad reputation. A few bad apples have ruined how we think of sales, but sales should be a great experience!


Episode 027: How to Build a Sellable Business

February 26, 2020

Lane sold his marketing firm! Companies in this industry are difficult to sell, so what helped make London Road Media an asset that someone else would want to purchase? How can you build your business to be sellable?


Episode 026: How to Use Permission Marketing in Your Business

February 20, 2020

Email marketing, SMS text message marketing, Facebook Messenger marketing — there are many forms of permission marketing, but all of them are quite different. So how do you put them to work in your business?


Episode 025: The Future of Retail

February 6, 2020

Brick-and-mortar retailers have been facing many new challenges in the last decade, and especially the last few years, with online competition and advancing technology and changes in consumer behaviour requiring a new way of doing business.


Episode 024: Handling Haters and Nixing Negativity

January 30, 2020

How do you deal with the people who don’t like you or your brand? Do you worry about what people will think when you have a public presence? Kelli-Rae and Lane talk about their experience with handling the haters.


Episode 023: Avoid Failing Business by Knowing Your Market

January 23, 2020

How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are? Too often, businesses pop up that you can see are doomed to fail be…


Episode 022: How to Earn Fans with Content

January 16, 2020

The word “content” has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We’ve begun referring to our videos and graphics and photos and stories and articles as…


Episode 021: Is the Customer Always Right?

January 9, 2020

What’s your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service?


Episode 020: What’s Your Exit Strategy

December 12, 2019

At some point, you’re going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what’s your exit plan?


Episode 019: Focus On Being Different, Not Better

December 5, 2019

The key to succeeding in business is being better than your competition, right? Well, maybe not. Kelli-Rae and Lane have been talking about an article this past week about the danger of focusing on better.