Business Can Be Better Podcast

Lane sold his marketing firm! Companies in this industry are difficult to sell, so what helped make London Road Media an asset that someone else would want to purchase? How can you build your business to be sellable?

Email marketing, SMS text message marketing, Facebook Messenger marketing — there are many forms of permission marketing, but all of them are quite different. So how do you put them to work in your business?

Brick-and-mortar retailers have been facing many new challenges in the last decade, and especially the last few years, with online competition and advancing technology and changes in consumer behaviour requiring a new way of doing business.

How do you deal with the people who don’t like you or your brand? Do you worry about what people will think when you have a public presence? Kelli-Rae and Lane talk about their experience with handling the haters.

How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are? Too often, businesses pop up that you can see are doomed to fail be…

The word “content” has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We’ve begun referring to our videos and graphics and photos and stories and articles as…

What’s your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service?

At some point, you’re going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what’s your exit plan?

The key to succeeding in business is being better than your competition, right? Well, maybe not. Kelli-Rae and Lane have been talking about an article this past week about the danger of focusing on better.

A commonly unpopular part of business ownership is the numbers. Too many entrepreneurs avoid opening their bookkeeping and looking at their profit & loss or analyzing their margins or getting a clear picture of cash flow. This isn’t true for everyone,

One of the harder things in business can be the difficult conversations you need to have once in a while. Some personalities really struggle with having to talk to employees, partners, or contractors about challenging topics. But, done well,

When you have a new business, money can be tight. But marketing still needs to be done if you hope to be successful. So how do you market for cheap or free?