FRUSTRATED WITH MARKETING LACK OF RESULTS?
Do you ever feel frustrated with your marketing or advertising expenses or lack of results? I know I used to and I KNOW my clients did too! You’re not alone. Throwing money at someone or some method of marketing and hoping you get new customers can be VERY frustrating and even scary! And everyone selling marketing will tell you their way is best, so it can be very hard to decide unless you have the proper paradigm and tools! The solution? Set your marketing objectives, collect data, analyze the data, and make data-driven decisions!
COLLECT DATA, ANALYZE IT, MAKE DECISIONS BASED ON IT
Think about marketing this way: as the scientific method, an experiment in which you collect data, analyze it then make changes (or don’t, if it worked!).
Ensure objectivity (don’t think like you, look to the data to see what your customers respond to). Make data-driven decisions, not emotion-driven decisions.
Test things you think will work, carefully collect accurate data, analyze the data, then make decisions!
The tool we use to make this MUCH MORE SIMPLE & EFFECTIVE is our monthly marketing report. We track everything on there!
FINE-TUNE YOUR MARKETING BASED ON THE DATA
We know how many people have looked at & interacted with our website, google business listing, social media, and where they came from. We know which of our uniquely created short links are working to bring leads to our website, and so much more. The last and most powerful section of the report is, “What will we change based on our analyses of the above information?”
We use the analyses to make better marketing decisions for the next month. We have increased our ROI on EVERY activity to over 500% return on investment using this tool. And that includes the cost of our employees’ time and labour burden!
Start collecting data, analyzing it and making better data-driven decisions today! You can do this too!
Happy Marketing!
