Articles
How To Lose Fewer Customers In One Word: Feedback
I will start today with a disclaimer because I am absolutely NOT perfect. However, I am WILLING to be better, and often times that involves asking for feedback. Feedback is the key when it comes to how to lose fewer customers. Here’s a video on the importance of feedback: How To Lose Fewer Customers—Staff Feedback You…
Read More5 Reasons Your Marketing Fails — And How To Fix It
I’ve been there—you spend thousands of dollars on marketing or advertising and don’t really know if it’s working. You might be wondering, did your sales increase? Did your lead quality increase? Did you make any money or just spend more? It can be SO FRUSTRATING! Trust me, I know. For your entertainment, here are eight…
Read MoreMore Profit, More Freedom
Are you working too much in your business? Do you feel like you’re the only one you can rely on? Would your business have to shut down if you got sick or passed away? Are you struggling to find ways to get more profit, more freedom? This is the opposite of what a healthy business…
Read MoreMarketing Is Not The (Only) Answer To All Of Your Problems!
Many business owners think that marketing is the answer to all of their problems, but that couldn’t be further from the truth. There are three strong pillars holding up every successful business, as described in this article. There are several problems with focusing only or mainly on marketing: if you’re running a business without strong…
Read MoreIf You Sell Things, You Need To Be Ready for Changes To Improve the Customer Experience
Please don’t be one of those people who bury their head in the sand and say, “Sure the internet and all that are changing a lot, but that doesn’t affect MY business.” I seriously can’t type that sentence without laughing. Come on now, I’m not laughing AT you because you’re laughing too, right? Okay, just…
Read MoreIncrease Your Revenue By Selling More to Your Existing Customers
The easiest way to increase your revenue is by selling more to your existing customers. Let me be 100% clear—we only sell more to people if it truly serves them. This has to be said and it has to be followed. Selling more to your past or existing customers is easy because they already know…
Read MoreFive Assumptions That Are Costing Your Business Big Time
As business owners, we tend to have a LOT of numbers to look at. The number of leads coming in, the percentage of leads that convert, pricing, supply costs, tax, payroll, etc. The list goes on and on. The problems start when you make assumptions that you know certain numbers are “fine” or “good.” Usually,…
Read MoreHow Big is Your Opportunity With Lost Customers?
Many business owners come to me with the problem of lost customers, but they don’t often realize this problem also comes with a huge opportunity! Sell More to Existing Customers The problem they come to me with is a lack of sales. Now remembering that the easiest way to increase sales is to sell more…
Read MoreHow Can You TRULY Differentiate Yourself From Your Competitors?
Hi, you amazing business owner you! Do you truly differentiate yourself from your competitors? I’ve been asked this question so many times since our podcast/vodcast, I thought I’d do an email for everyone, and of course, share a couple of free resources with you to start the week. Question: How can you truly differentiate yourself…
Read MoreI Am Suffering From A Case Of Couchguiltitus… And It’s A Bad One
I’ve talked a lot lately about taking more breaks and avoiding burnout. But I had a little relapse last week and it was a doozy, because I’m struggling to relax without guilt! Warning Shots Across My Bow My week ended with me bursting into tears during a meeting (how embarrassing). I realized as I drove…
Read MoreSo many numbers, so little time. Which numbers should you be looking at in your business?
As a business owner, I know you sometimes feel bombarded with people, numbers, circumstances, or challenges. It can be difficult to know where to look, and what to prioritize… but it doesn’t have to be! As a business owner, coach, consultant and lifetime-student of business, I have experienced the same overwhelmedness. People, circumstances, and reports…
Read MoreHave You Ever Sent An Email That Was Misunderstood?
I know I’ve sent an email that was misunderstood. As a leader, it’s very important to clearly communicate with your team. Sometimes this involves talking to them in person, on the phone, or even sending a video! Texting/emailing is just not good in some cases! Sometimes (a lot of the time) people misunderstand your electronic…
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