Business Can Be Better Podcast

Episode 026: How to Use Permission Marketing in Your Business

February 20, 2020

Email marketing, SMS text message marketing, Facebook Messenger marketing — there are many forms of permission marketing, but all of them are quite different. So how do you put them to work in your business?

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Episode 025: The Future of Retail

February 6, 2020

Brick-and-mortar retailers have been facing many new challenges in the last decade, and especially the last few years, with online competition and advancing technology and changes in consumer behaviour requiring a new way of doing business.

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Episode 024: Handling Haters and Nixing Negativity

January 30, 2020

How do you deal with the people who don’t like you or your brand? Do you worry about what people will think when you have a public presence? Kelli-Rae and Lane talk about their experience with handling the haters.

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Episode 023: Avoid Failing Business by Knowing Your Market

January 23, 2020

How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are? Too often, businesses pop up that you can see are doomed to fail be…

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Episode 022: How to Earn Fans with Content

January 16, 2020

The word “content” has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We’ve begun referring to our videos and graphics and photos and stories and articles as…

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Episode 021: Is the Customer Always Right?

January 9, 2020

What’s your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service?

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Episode 020: What’s Your Exit Strategy

December 12, 2019

At some point, you’re going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what’s your exit plan?

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Episode 019: Focus On Being Different, Not Better

December 5, 2019

The key to succeeding in business is being better than your competition, right? Well, maybe not. Kelli-Rae and Lane have been talking about an article this past week about the danger of focusing on better.

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Episode 018: Know Your Numbers

December 3, 2019

A commonly unpopular part of business ownership is the numbers. Too many entrepreneurs avoid opening their bookkeeping and looking at their profit & loss or analyzing their margins or getting a clear picture of cash flow. This isn’t true for everyone,

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Episode 017: How to Have the Challenging Conversations

November 26, 2019

One of the harder things in business can be the difficult conversations you need to have once in a while. Some personalities really struggle with having to talk to employees, partners, or contractors about challenging topics. But, done well,

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Episode 016: How to Market Your Business with No Money

November 19, 2019

When you have a new business, money can be tight. But marketing still needs to be done if you hope to be successful. So how do you market for cheap or free?

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Episode 015: Should You Have a Mentor

November 5, 2019

Every business owner seems to have a mentor (or two or three) these days. What’s the deal with business mentors? Should you have a mentor? What is a mentor?

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