TREAT EXISTING CUSTOMERS LIKE GOLD
THE EASIEST AND CHEAPEST WAY TO GROW YOUR BUSINESS – treat your EXISTING customers with the SAME EXCEPTIONAL service and attention you’d give your lead/new clients – then they will never become a “past client!”
You MUST have procedures in place to ensure that once clients are clients, they STAY clients and become not only loyal customers, but advocates/referrers of your brand.
Low retention will make all of your marketing efforts a complete waste of time.
FIVE PROCESSES TO KEEP YOUR CUSTOMERS COMING BACK
These processes to nurture and retain clients are very important to your bottom line.
Track retention, turn it into Key Performance Indicators (KPIs), and improve it month over month.
Survey happy customers to find out why they stay and use their language in your social pages, ads, and blogs.
SURVEY THEM to stay top of mind.
Survey unhappy customers (customers who left) and fix those things.
Stay in touch with customers with emails/texts about new products and services.
Make sure all staff are trained on these procedures to keep your customers coming back!