Coronavirus: Be a TRUE LEADER When it Matters Most
NOW is the time the world needs you to be a true leader. If you’re reading this blog, I know that to your core, you are a true leader. I also know you may be scared about this pandemic and how it will affect your loved ones, your business, and your life; I have definitely…
Read More
How To Lose Fewer Customers In One Word: Feedback
I will start today with a disclaimer because I am absolutely NOT perfect. However, I am WILLING to be better, and often times that involves asking for feedback. Feedback is the key when it comes to how to lose fewer customers. Here’s a video on the importance of feedback: How To Lose Fewer Customers—Staff Feedback You…
Read More
5 Reasons Your Marketing Fails — And How To Fix It
I’ve been there—you spend thousands of dollars on marketing or advertising and don’t really know if it’s working. You might be wondering, did your sales increase? Did your lead quality increase? Did you make any money or just spend more? It can be SO FRUSTRATING! Trust me, I know. For your entertainment, here are eight…
Read More
More Profit, More Freedom
Are you working too much in your business? Do you feel like you’re the only one you can rely on? Would your business have to shut down if you got sick or passed away? Are you struggling to find ways to get more profit, more freedom? This is the opposite of what a healthy business…
Read More
Marketing Is Not The (Only) Answer To All Of Your Problems!
Many business owners think that marketing is the answer to all of their problems, but that couldn’t be further from the truth. There are three strong pillars holding up every successful business, as described in this article. There are several problems with focusing only or mainly on marketing: if you’re running a business without strong…
Read More
If You Sell Things, You Need To Be Ready for Changes To Improve the Customer Experience
Please don’t be one of those people who bury their head in the sand and say, “Sure the internet and all that are changing a lot, but that doesn’t affect MY business.” I seriously can’t type that sentence without laughing. Come on now, I’m not laughing AT you because you’re laughing too, right? Okay, just…
Read More
Stop Throwing Away Money On Your Employees
Please STOP throwing away money on your employees! Now if you know me at all, you know this sounds weird coming out of my mouth (fingers?). Either way, it’s weird for you to read something that seems to sound like I don’t care about employees, because you know that couldn’t be further from the truth.…
Read More
Increase Your Revenue By Selling More to Your Existing Customers
The easiest way to increase your revenue is by selling more to your existing customers. Let me be 100% clear—we only sell more to people if it truly serves them. This has to be said and it has to be followed. Selling more to your past or existing customers is easy because they already know…
Read More
Five Assumptions That Are Costing Your Business Big Time
As business owners, we tend to have a LOT of numbers to look at. The number of leads coming in, the percentage of leads that convert, pricing, supply costs, tax, payroll, etc. The list goes on and on. The problems start when you make assumptions that you know certain numbers are “fine” or “good.” Usually,…
Read More
My Mistakes in 2019 and Avoiding Negative Self-Talk
I’m normally quite disappointed in myself when I make mistakes, but this time I’m being kind and patient with myself and working on eliminating any negative self-talk. Here’s why. The biggest lesson I learned in 2019 was that being hard on myself does not move me towards my big goals and dreams. Being tough on…
Read More
How Big is Your Opportunity With Lost Customers?
Many business owners come to me with the problem of lost customers, but they don’t often realize this problem also comes with a huge opportunity! Sell More to Existing Customers The problem they come to me with is a lack of sales. Now remembering that the easiest way to increase sales is to sell more…
Read More
How Can You TRULY Differentiate Yourself From Your Competitors?
Hi, you amazing business owner you! Do you truly differentiate yourself from your competitors? I’ve been asked this question so many times since our podcast/vodcast, I thought I’d do an email for everyone, and of course, share a couple of free resources with you to start the week. Question: How can you truly differentiate yourself…
Read More